Ship on time, ship often
Thursday, June 24th, 2010I’m currently playing with the new iPhone OS, and marveling at how much faster it feels, and at the new features. The changes in it remind me of a paradigm in software development that Apple does better than nearly everyone else (and places I have worked are trying to hard to do):
- Don’t deliver a feature unless you are absolutely satisfied with it
- Provide constant, incremental improvements
The improvements part is very important – it has to be getting better, not just changing – but for this kind of philosophy to work, you must do both – shipping only when ready gives an impression of a mature, elegant system, but means that you might be missing features that your competition’s marketing materials claim they have. People are willing to accept that a feature is missing, but only if they have confidence that it will arrive and get better with time.
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